A Discrete Competitive Facility Location Model with Customer Choice Rules Sequentially Applied
P. Fernández Hernández, A. Lancinskas, B. Pelegrín Pelegrín, J. Zilinskas
An entering firm wants to compete for market share in a geographical area by opening a few new facilities selected from a finite set of potential locations (discrete space). Customers are spatially separated, with fixed demand, and there are already other firms operating in that area, but they will be considered as a single competitor.
For customer behavior, the proportional and binary customer choice rules are considered but sequentially, that is, the proportional rule (the main rule) is applied first to all customers for which there are facilities with a minimum attraction threshold established by each of them, and binary rule (the secondary rule) is applied for customers to whom the proportional rule cannot be applied.
The first formulation is proposed as a non-linear binary programming problem and a heuristic procedure is applied to approximate the optimal solution for medium-sized problem using real geographic coordinates and population data from the municipalities of Spain.
Keywords: Competitive Location, sequential customer choice rules
Scheduled
GT01 Localización I Discrete Location
June 8, 2022 4:00 PM
A15
Other papers in the same session
A. Torrejón Valenzuela, M. Á. Pozo Montaño, J. Puerto Albandoz
L. I. Martínez-Merino, D. Ponce, J. Puerto
M. Albareda-Sambola, O. Lordan
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6/8/22
Visit Alhambra
Tomorrow, Thursday, we will visit the Alhambra. 1. At 7:00 p.m., buses will start leaving from the door of the Hotel Granada Center (in front of the door of the Faculty of Sciences) 2. Upon arrival, groups with guides will be organized. 3. There will be groups in English language. These groups will wait at the destination until the arrival of all buses. 4. After the visit to the Alhambra we will walk to the Carmen de los Mártires to have a cocktail. 5. On the way back, we can go back by bus, which will leave from the same place where they left us at the Alhambra. 6. Although the way to the Alhambra by bus seems long, it really is close to the city. We invite you, whoever wishes, to go down for a pleasant walk. 7. Do not forget to take your Alhambra ticket and your identity card or passport. The document must be the same whose number matches the ticket number you have.
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5/31/22
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5/27/22
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5/23/22
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5/16/22
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